In our previous post, you’ve already learned how to optimize your marketing in the new normal. However, with the sudden rise of online brands, many business owners have a hard time promoting their products.
The tight competition makes it more challenging to stand out against your competitors. Fortunately, we have the perfect solution for you. The online marketing plan strategies you’ll learn in this article will help promote your small business to generate more leads and sales.
Top Online Marketing Plan Strategies for Small Businesses
Offer Virtual Products and Services
Now that you’ve shifted your business online, it’s time to level up your online marketing plan by offering virtual products. Customers are now more inclined to patronize online businesses that allow them to be productive from the comfort of home. This new trend encourages businesses to shift their focus on producing in-demand products and services in new and exciting ways.
Here are things to consider:
- Offering a virtual version of in-person experiences
- Selling products that are aligned with “work from home” environments like comfortable clothing or tech gadgets
- Making products or services more accessible through options like home delivery
- Providing virtual services like online consultations or virtual classes
Give Gift Cards and Vouchers
It’s important to think about how consumer purchasing habits have shifted. The current market is more likely to purchase gift cards and vouchers than ever before. Include these considerations in your online marketing plan.
If you’ve already migrated your business online, take advantage of year-end sales to boost your profit before this year ends.
If you’re still not back to business operations due to the pandemic, you can offer discounted bookings and reservations that your customers can use in the future. It’ll compel them to take advantage of the discount deals they can use when your business resumes. Tourism, hotel, and restaurant industries can take advantage of this strategy to keep their businesses afloat.
Apply Video Marketing and Virtual Reality Tour Technology
Other essential strategies that you should incorporate in your online marketing plan include video marketing and virtual reality. In this new normal, you need to be creative. One way of doing that is by creating valuable videos.
Video marketing is an interactive way to promote your brand, products, and services online. It can grab your customer’s attention easier than words or images.
You can host a video series to showcase the following types of content:
- Consultations through web or video conferencing to engage with your prospects
- Tips and tricks for the latest trends and updates in your industry
- Virtual showrooms to highlight your products that will help customers see the product in a near real-life environment
- Demos on how to use your products with detailed explanations on the benefits of your services
For those managing properties, virtual reality is also a great way to showcase every nook and cranny of your properties. This technology is beneficial to businesses in the hotel, tourism, and real estate sectors.
Instead of spending a hefty amount of time trying to book an appointment with a potential customer, you can showcase a VR tour on your website instead. What’s more? It’s incredibly convenient and accessible. A visit your website or social media pages can quickly become a 24/7 sales engine in your business.
Try Article Syndication & Content Marketing
Article syndication is also a great online marketing plan strategy. This strategy involves re-publishing or distributing your articles and blogs to other reputable sites. It includes PR and news sites, article directories, etc.
Not only do you get to build powerful backlinks from these authoritative sites, but you can also generate more inbound traffic to your site. Content distribution is a great way to spread more awareness about your business. Readers will likely visit your website if your content leaves a long-lasting impression on them by providing value.
Build An Influencer Network
Connecting with influencers is also a great way to boost your online marketing plan. Influencers allow you to expand your customer base by tapping into their followers. Make sure to search for reputable influencers in your industry that align with your brand.
Influencers can drive more traffic and customers to your business as they advertise your products and services on their profiles. In return, you can give influencers a commission for every successful transaction. Depending on how you’d like to structure your program, forming partnerships and affiliates with influencers is a great way to promote your business.
Try Podcasting
Aside from video marketing, podcasting is also a great strategy to include in your marketing plan. Podcast subscribers have skyrocketed because it’s a comfortable and convenient way for users to consume valuable content. Listeners can tune in to your show and listen while doing work or relaxing in leisure.
Business-wise, this is an excellent strategy for you to repurpose your content in audio form. Instead of reading lengthy articles and blog posts, your followers can tune in and listen to your podcast. This platform is excellent for growing your online business and boosting your brand.
Conclusion
Start building your online marketing plan strategy now to start the new year with a bang! You can also schedule a free consultation with our marketing experts to guide you through the process of building a strategic plan for your brand.
