We all know the foundation of a successful business strategy lies in having a good marketing plan. Many marketers rely on different methods to earn more profit. However, many business owners are at a loss as to what marketing strategy to use. Before you can identify that, you must first determine what your business needs are. Here are the different marketing plan goals you can consider depending on your business needs.
Different Marketing Plan Goals You Can Apply In Your Business
Increase in Sales
One of the marketing plan goals most business owners achieve is to increase sales. Sales come in the most obvious form – the money or income you generate from your business. You can measure your success in different forms like an increase in profit, income revenue, bookings, or reservations depending on your industry.
Increase Leads
The next marketing plan goals you need to consider in your business is to increase leads. Leads can be measured in terms of the opportunities you’ve generated. For example, you can measure your leads on how many people or customers have visited your landing page or booked a consultation with you. Often, the leads you’ll get correlates with sales conversion.
Acquire New Customers
Another marketing plan goal most businesses want to achieve is to acquire new customers. Most companies want to get new customers to expand their audience base and professional network. Marketing strategies like social media marketing can help increase your customer base and grow your audience.
Retain Loyal Customers
While acquiring new customers is one of the greatest marketing plan goals, some business owners prefer to retain their old customers for long-term success. You can achieve this goal by implementing marketing strategies like email marketing.
Getting your customer’s information like their phone number or email address helps you keep in touch with them. Even if they’ve already made transactions with you, you can still send them emails occasionally. You can send those updates about your industry’s latest trends and updates, your exclusive deals, and promos for your loyal customers. It’ll help retain your customers as they’ll keep going back for more.
Up-sell and Cross-sell
Other ways of promoting your business to both new and existing customers are up-selling and cross-selling. These strategies are essential to include in your marketing plan goals. Up-selling involves selling the same products to your current customers. This can be done by “recommending” related products to your customers before checking out. It’ll help you resell your least popular products to customers and up their sales.
Hence, the term up-selling. Cross-selling, on the other hand, helps you introduce new products or solutions to your customers. For example, a customer might’ve searched for winter coats, gloves, and boots. You can introduce moisturizers or chapstick products to them to compliment their needs and the dryness that comes along with colder weather.
Improve Brand Awareness
These types of marketing plan goals are challenging to measure. Why? It’s because you’ll never determine the success of your strategies without the aid of survey’s and other tools for gathering data. You can calculate your success in brand awareness by using the following indicators:
- Inbound leads
- Increase web traffic
- Positive media feedback (likes, follows, mentions, share, comments)
Improve Customer Satisfaction
Customer service is actually a crucial element of marketing. It’s essential to address and satisfy your customers’ needs if you want to get new and retain loyal clients. Ratings and reviews will live online for the long-term and represent your brand. You can achieve customer satisfaction by doing the following:
- Install marketing assistant tools like chatbots, auto-replies, and automated calls to address customers’ frequently asked questions (FAQ).
- Use a ticketing system or call center service to handle customer complaints on time.
- Install marketing promotion tools like Mailchimp or Constant Contact to capture customer’s information. You can also use their email address to send updates and promotional newsletters to your customers.
Launch New Products and Solutions
Innovation is an essential factor if you want to improve your marketing plan goals. Launching new products or solutions will help you gain an advantage over your competitors. It means your company is flexible and always ready to tackle today’s problems with your products and services.
Other companies have installed temperature checks, sanitizers to ensure safety while resuming business operations. Meanwhile, other companies have launched their websites and online delivery services to innovate their brand. It enables companies to thrive despite unexpected services. Customers are also able to patronize companies that can still address their needs despite the changing tides.
Conclusion
Whatever your marketing plan goals may be, don’t forget to apply the right strategies to attain success. If you’re still unsure how to draft your marketing plan, don’t hesitate to book a business consultation with us.
