If you read our last post, you now know what to do to create a great social media marketing plan. That means it’s time to boost your online presence even further.
In these trying times where every business is going online, standing out against your competitors can be challenging.
How can you gain an advantage in this tight, competitive market? By the end of this article, you’ll learn how to apply these innovative digital marketing plan strategies to boost your online presence.
How To Boost Your Online Presence With A Digital Marketing Plan
#1: Create a Powerful and Innovative Website
The first step in creating a robust digital marketing plan is to have a website. Your website will serve as your online portal to the digital world. This is where prospects can get to know your brand, your products, and the services you offer.
Make sure that your website has these four building blocks:
Visuals
Your website must be visually appealing and easy to navigate. You want your customers to stay and interact on your website as long as possible. While it’s recommended to hire a dedicated website designer, you can always start small with free website builders. Content management systems like WordPress, Wix, or SquareSpace can help you build a website for literally any budget, including free.
Make sure to be consistent with your colors, themes, images, and check your spelling and grammar mistakes. These “mistakes” can break your customers’ ability to trust you.
Aside from that, make sure that your website’s speed is optimized for fast page loading and rendering. Pages that load rapidly have a better opportunity to rank well in Google organic search. Why? Your customers wouldn’t want to wait a long time just for your article or website to load. If they did, it would be a poor user experience that Google wants to avoid.
Responsive Design
Aside from having a visually-appealing design, you need to make sure that your website is also interactive. Having a responsive design is crucial to your digital marketing plan strategy. As more and more people browse the web through their smartphones, it’s crucial to ensure that your website is mobile-ready too. Websites that lack responsive design tend to lose leads and sales. Furthermore, Google and other search engines rank mobile-friendly websites higher than those that are only designed for desktop.
Content
Now that you’ve made your brand visually consistent, it’s also essential to synchronize it with your content. The content you post on your website must reflect your business or brand. Make sure to create relevant content that doesn’t only speak of your business but is also engaging and relevant with your customers. You can consider creating the following types of content for your business:
- Trends and updates in your specialized industry
- Knowledge and expertise as an influencer or thought-leader
- Tips and tricks to help improve your customer’s life through your products or services
Aside from these types of articles, blog posts, or guides, your content should also fall into two categories: fresh and evergreen. Incorporating these types of content in your business is essential for your overall digital marketing plan strategy. Fresh content is new and up to date. News-related topics like current trends fall in this category.
Meanwhile, evergreen content is usually informative and classic. This means your blog posts will always remain exciting and relevant due to the nature of the topic. Examples of evergreen content are how-to guides, tips, and tricks.
#2: Increase Search Rankings
The next step in developing a great digital marketing plan is to increase your search rankings. Now that you know what type of relevant content to post, you need to make sure it’ll rank well on Google too. One way of doing this is by identifying and using keywords in your industry. You can use a combination of short and long-tail keywords.
For example, suppose your business is a marketing consulting firm. In that case, you can use the pillar keyword “marketing plan” and create other long-tail keywords like “marketing plan strategy” “marketing plan template.” You can use Google Adwords to search for relevant keywords that you can use for your business.
#3: Drive More Traffic To Your Website With Paid Ads
Another digital marketing plan strategy to boost online presence is through paid ads. You can use the keywords you’ve gathered for paid search advertising. Pay-per-click enables you to pay for displaying your ads on Google’s search results. Studies show that around 68% of customers click on Google Ads when purchasing online.
Pro Tip: We recommend you use long-tailed keywords in PPC in addition to short-tail terms. Often, consumers searching long-tail terms have an increased intention to purchase. For example, someone searching for the keyword “denim” could be in search of many things, including denim fabric, shirts, shorts, dresses, or even detailed information on the history of denim. A person searching for “Levis 501 Denim Shorts For Women” is likely looking for an item to purchase. The traffic coming to your website from the latter keyword is likely to have a much higher conversion rate.
#4: Connect With Blog Influencers
Another effective digital marketing plan strategy to boost online presence is connecting with influencers. If you’re struggling to find quality followers, blog influencers can help you bridge the gap. You can use BuzzSumo to find high-quality influencers that are relevant to your industry. These influencers can help promote brand awareness about your products and services and instill interest in their followers.
If you don’t have enough time to do blog outreach, you can do online PR instead. Getting your content posted on high-quality blogs and news outlets can help maximize your exposure. Here are other notable benefits you can get in online PR outreach:
- Increase web exposure and high-quality link building
- Reach more customers and generate more leads
- Saves you time in building direct connections through blog outreach
#5: Increase Engagement and Authority in Online Communities
Aside from promoting your products and services, it’s also important to get connected with your customers. Engagement plays a vital role in a digital marketing plan since it can help you keep loyal customers in the long run. You can increase your customer engagement by doing any of the following:
- Posting questions or responding to comments made by your followers
- Addressing their questions and concerns promptly
- Asking their participation in hosting giveaways and contests
- Sharing your knowledge and expertise to help your customers solve their problems through your products and services
Conclusion
Crafting the perfect digital marketing plan might be challenging, but we believe this guide will help you kickstart your business.
Want a more detailed marketing plan with scheduled consultations with our marketing experts? Contact us now!
